Did you know that there are more than a billion people connected to the web around the world? Did you also know that a recent report published by Datamonitor predicts 27.1m britons would have joined a social network by 2012 and UK will have the strongest networking growth in the EU? I didn't and only just found out! Can you imagine the impact it would have on businesses all over the world?
PR is no exception. The impact of New media on PR industry is tremendous and growing every day. Every one wants to move in this direction and wants to be a part of it. But Why ? I was reading Digital PR by PR week and agree to an extent with Stephanie Bonnet & Desiree Collier from Burston - Marsteller. Like many other PR experts , they are of the opinion that "Digital can be the glue that holds together all the other marketing and communications activities in a company because it is cost effective and its impact can be measured." But as a matter of fact , there is more to it than it just being cost effective & track able. For example, businesses have seen a growing demand to communicate electronically. Its much quicker, the feedback can be instantaneous, it has a much wider reach and let's face it you are actually networking with people/consumers who actually provide your bread and butter. So if you don't do it for them , somebody else will - like digital agencies. In the past few years , many PR agencies have worked on incorporating digital media in some form or the other. As social media becomes a part of daily lives of people , nothing can stop the professionals who deal with people for a living from working in the digital space.
On a completely different note , I have to admit that I am very pleasantly surprised to discover that am loving this whole blogging and tweeting experience .
PR is no exception. The impact of New media on PR industry is tremendous and growing every day. Every one wants to move in this direction and wants to be a part of it. But Why ? I was reading Digital PR by PR week and agree to an extent with Stephanie Bonnet & Desiree Collier from Burston - Marsteller. Like many other PR experts , they are of the opinion that "Digital can be the glue that holds together all the other marketing and communications activities in a company because it is cost effective and its impact can be measured." But as a matter of fact , there is more to it than it just being cost effective & track able. For example, businesses have seen a growing demand to communicate electronically. Its much quicker, the feedback can be instantaneous, it has a much wider reach and let's face it you are actually networking with people/consumers who actually provide your bread and butter. So if you don't do it for them , somebody else will - like digital agencies. In the past few years , many PR agencies have worked on incorporating digital media in some form or the other. As social media becomes a part of daily lives of people , nothing can stop the professionals who deal with people for a living from working in the digital space.
On a completely different note , I have to admit that I am very pleasantly surprised to discover that am loving this whole blogging and tweeting experience .
Posts
No comments:
Post a Comment