There is an online report published by E consultancy and apparently shows some in depth information of importance of Online PR within PR, which has been appreciated by many PR professionals. Daryl Wilcox in his very own words says -" I'm simply going to say this, if you work in PR, read it." Those words did arouse curiosity in me to read the report but I soon gathered that you have to pay to read any reports by E consultancy, so I took a very quick U turn ( You must have heard of credit crunch? ).
But I managed to read a very good review of the report , courtesy Stephen Davies.
So like most of us who have read the review, what caught my attention is that "The results show that when companies outsource online PR to agencies or specialists, 51%of agencies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development agencies (22%) to develop and deliver online PR strategy."
What ??? AND Why ??? Couldn't help asking those questions to myself, followed by some more.
Don't marketing and web development agencies have other work to do? How is marketing or web development going to enhance your online PR? How are they even related to the work we do in PR?
I found some of those answers in Stephen Waddington's blog that I have been following very religiously these days. There is a huge opportunity for PR professionals to gain out of this digital revolution but from the sounds of it, we are letting it pass us by.
Online PR is very demanding when it comes to having a good skill base. One has to keep up with the times and learn about the new emerging tools, it's complexities and how it could benefit the PR world.Clearly more skilled workers in ePR are needed ( from understanding search engine optimisation to blogging ,tweeting & managing relationships with bloggers and tweeters) and there is even a bigger need to show a good track record of delivering consistently.Some might even argue that there is lack of available budget.
One of the good things about PR is that it seems like a very close knit family. Even though there is internal competition within agencies or in house PRO's but we are following each other on twitter or networking with each other through Facebook or Myspace etc. But then shouldn't we be networking with other communities? Are we losing out by not mingling with others?
Will McInnes, MD of Nixon McInnes was interviewed by E consultancy and here are his views on some of the questions I was pondering over earlier.
But I managed to read a very good review of the report , courtesy Stephen Davies.
So like most of us who have read the review, what caught my attention is that "The results show that when companies outsource online PR to agencies or specialists, 51%of agencies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development agencies (22%) to develop and deliver online PR strategy."
What ??? AND Why ??? Couldn't help asking those questions to myself, followed by some more.
Don't marketing and web development agencies have other work to do? How is marketing or web development going to enhance your online PR? How are they even related to the work we do in PR?
I found some of those answers in Stephen Waddington's blog that I have been following very religiously these days. There is a huge opportunity for PR professionals to gain out of this digital revolution but from the sounds of it, we are letting it pass us by.
Online PR is very demanding when it comes to having a good skill base. One has to keep up with the times and learn about the new emerging tools, it's complexities and how it could benefit the PR world.Clearly more skilled workers in ePR are needed ( from understanding search engine optimisation to blogging ,tweeting & managing relationships with bloggers and tweeters) and there is even a bigger need to show a good track record of delivering consistently.Some might even argue that there is lack of available budget.
One of the good things about PR is that it seems like a very close knit family. Even though there is internal competition within agencies or in house PRO's but we are following each other on twitter or networking with each other through Facebook or Myspace etc. But then shouldn't we be networking with other communities? Are we losing out by not mingling with others?
Will McInnes, MD of Nixon McInnes was interviewed by E consultancy and here are his views on some of the questions I was pondering over earlier.
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